Fwd: Re: [TC-Discuss] Search engine optimisation for data publishers: Best practice guide

11 Feb 2020
Groups audience: 

a thread of interest on an OGC discussion email list, regarding

 
href="https://www.gov.uk/government/news/new-guide-helps-find-and-classify-geospatial-datasets-across-search-engines">Search
engine optimisation (SEO) for data publishers: Best practice
guide.

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Subject:

Re: [TC-Discuss] Search engine optimisation for data
publishers: Best practice guide

Date:
Thu, 30 Jan 2020 10:55:45 +0000

From:
Passmore, James H. via TC-Discuss
<***@***.***>

Reply-To:

Passmore, James H. <***@***.***>

To:
Michael J Gordon <***@***.***>, Peter
Parslow <***@***.***>

CC:
***@***.***
<***@***.***>,
***@***.*** <***@***.***>

Hi Michael,

“Avoid duplicating your own metadata
across multiple portals as one high quality metadata record will
be ranked more highly by search engines than several similar
records on different platforms”

So that applies perhaps to the first example, but not to the
second, because there's no difference in quality of metadata. It's
the same metadata. It might look different in different
catalogues, but the metadata (the bit that's indexed by search
engines is the same).

But more interesting here is that this seems to be advice for
people selling washing machines, it's not like BGS is competing
with OS over some Radon product, ranking is not really important
here at all.

James

-----Original Message-----
From: Michael J Gordon <***@***.***>
Sent: 30 January 2020 10:02
To: Peter Parslow <***@***.***>
Cc: Passmore, James H. <***@***.***>;
***@***.***; ***@***.***
Subject: Re: Search engine optimisation for data publishers: Best
practice guide

Hi James

The reason is given a few pages down from that under the
screenshots -

“Avoid duplicating your own metadata across multiple portals as
one high quality metadata record will be ranked more highly by
search engines than several similar records on different
platforms”

So it depends on the relative importance you place on a higher
search ranking versus multiple records being returned.

Hope that helps
Michael

Sent from my iPhone

On 30 Jan 2020, at 09:55, Peter Parslow
<***@***.***> wrote:

James,
The text under that heading identifies:

two main types of duplication:
1. similar or identical metadata available from multiple
publishers 2.
similar or identical metadata from the same publisher, available
in
more than one place

The example given is of the first one - where two organisations
have published similar metadata about the same dataset.

Your comment is in respect of the second one. My input to the
project on this question was a bit technical, encouraging the
use of rel="canonical" so that 'secondary copies' point to the
main one, and shouldn't be indexed by mainstream search engines.

Interestingly, the "Data Discoverability" project that created
this guide also had one looking at portals (led by BGS), and
that seemed to be heading towards the conclusion that "best" was
a single repository of metadata, with multiple interfaces
satisfying different kinds of users.

Peter Parslow
OS Open Standards Lead
Adanac Drive, Southampton, United Kingdom, SO16 0AS
T: +44 (0)2380 055341 | M: +44 (0)7796 610020
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-----Original Message-----
From: Passmore, James H. <***@***.***>
Sent: 30 January 2020 09:48
To: Michael J Gordon <***@***.***>
Cc: ***@***.***; ***@***.***
Subject: RE: Search engine optimisation for data publishers:
Best
practice guide

External Email: Take care with attachments & links.

Item 9:

Avoid duplication of metadata

"Duplication is another issue that makes it harder for users to
find the source that best meets their needs."

As data.gov.uk sets out to duplicate metadata (it harvests
metadata from other sources), should the result of the report be
the scrapping of data.gov.uk (which is, despite its name, a
metadata catalogue)?

I honestly can't see why the duplication of metadata (the same
metadata in different locations) is somehow bad practice. Don't
we want to advertise our data as widely as possible by ensuring
the metadata is in as many catalogues and indices as possible.
Isn't the aim here Search Engine(s) plural harvesting the data.

The duplicated metadata points to the same source of data. The
catalogue or search engine results page isn't the source of the
data; it's no different from finding the same car product in a
search using Bing, to one in DuckDuckGo; that's what we want.

James

-----Original Message-----
From: TC-Discuss
<***@***.***> On
Behalf Of Michael J Gordon via TC-Discuss
Sent: 29 January 2020 16:56
To: ***@***.***; ***@***.***
Subject: [TC-Discuss] Search engine optimisation for data
publishers:
Best practice guide

Hi folks,

I'd like to draw your attention to a new publication by UK
Geospatial Commission
<https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Forganisations%2Fgeospatial-commission%2Fabout&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458357796&amp;sdata=T7dzJ54ZJqR6WXnenIch2aMvF%2FhhzEyvnC%2B%2ByIRZwGU%3D&amp;reserved=0>
and the Geo6 partner bodies
<https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Forganisations%2Fgeospatial-commission%2Fabout%23partner-bodies&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458357796&amp;sdata=%2F%2ByxjKpMgpmpeo0WRUYB2blaOVkSezrB8ECtURcn%2B04%3D&amp;reserved=0>
- Search engine optimisation (SEO) for data publishers: Best
practice guide
<https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fnews%2Fnew-guide-helps-find-and-classify-geospatial-datasets-across-search-engines&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458357796&amp;sdata=7Tcc3U9k3bHJ9VPAx8KUGI6Uce39CFTHSj1Or9OxOrY%3D&amp;reserved=0>
.

This short guide is intended to help data publishers improve the
findability of their data through search engines.

This work was led by @Marianne Pope
<mailto:***@***.***> , one of our Product
Managers, and develops some of the findings from the initial
Data Discoverability project
<https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ordnancesurvey.co.uk%2Fblog%2F2019%2F04%2Fgeospatial-commission-data-discoverability-making-geospatial-data-easier-to-find%2F&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458357796&amp;sdata=HBD6vVR1mu9be59ysGBrMHbt%2BnJwRqIKQ52i%2B%2BNfsCI%3D&amp;reserved=0>
as part of a wider report covering recommendations to make it
easier to find geospatial data, assess the relevance of
geospatial data and increase access to geospatial data.

Best Regards,

Michael

Michael Gordon

Strategic Product Manager, Ordnance Survey GB

Adanac Drive, Southampton, United Kingdom, SO16 0AS

T: +44 (0)2380 055041

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