Fran Berman, RDA/US
Recently I downloaded my Twitter information. I’m relatively new to Twitter and have only tweeted 16 times and liked 13 tweets. However, from my posted information and elsewhere, Twitter has inferred 56 interests, includes me in 374 focused groups built by partners, and counts me as part of 1017 audiences from 377 advertisers. Without my input, they have characterized my gender (female), my age (13-17 and >50, go figure) and my (non-existent) interest in commercial trucks.